Last fall, I had the opportunity to participate in a two week class at my school called The BrandLab. This class was facilitated by an organization that recruits talented young people to be introduced to the world of marketing and advertising. During class, we learned about a program called Helping Us Grow (HUG). HUG helps low income families gain access to diapers, car seats, and other items necessary to raise an infant. We were tasked with putting together a project for them. That project included making posters, filming an advertisement, putting together an event, and a presentation made of posterboard and PowerPoint slides. At the end of it we presented to The actual BrandLab and the program director at HUG. My team did a pretty good job, I think. Everyone in the class did a great job.
At the end of it all we were able to apply for an internship with The BrandLab. I applied with three of my classmates, and then we were interviewed about a week later. I was sick that day, so I was rescheduled for another time. I was really worried that rescheduling would poorly impact my likelihood of being hired. As I waited for their decision, I was sure that I wouldn’t make the cut. But, to my surprise, all four of us were hired on! I was really happy. It was super exciting to have something to do this summer that would positively impact my future. A learning experience like this is something that was granted to only 67 students of 700 who applied, and I am so, so grateful.
During orientation at The BrandLab we had to answer questions about our interests and personalities so that we could be matched with the program or agency that we would do well at. I was assigned to Way to Grow. When I got the email stating where I was assigned I went straight to Way to Grow’s website and read as much as I could to learn about the program. I think what they do, educating young children and their families, preparing kids for school, helping their families live better lives, is wonderful.
I’m really looking forward to interning with Way to Grow this summer. In the two months I’m here, I hope to learn a lot about how nonprofit organizations work, and what it’s like to work in an office environment. During my weekly sessions with The BrandLab, I want to learn more about how to carry myself professionally and how to make a good impression. This summer is all about building a network of people that could help me later in life and experiencing new things. It’s also about learning, which I plan to do a lot of. Education is super important and I want to take every chance I can to learn something new. I think that might be why I was placed here. I really look forward to spending the rest of my summer with Way to Grow.
The BrandLab is on a mission to change the face and voice of the marketing industry by introducing, guiding and preparing students for careers in marketing and advertising. They believe in a future industry that reaches new heights through the creativity of people of any race or socioeconomic background – and so do we. Zaq will be interning with the Way to Grow communications team over the next two months. Please join us in welcoming them to the team!